Special K not so special

October 17th, 2007

Kellogg’s, that sterling bastion of breakfast and strong opponent of masturbation, has been rapped by the ASA over its claims made in adverts for Special K Sustain. The voiceover stated that the cereal contains “extra protein” when in fact it had less. The confusion came about because Kellogg’s had compared a 30g serving of regular Special K with a 40g serving of Sustain. Right…. So it’s sort of truthful, in a dishonest kind of way. The Advertising Standards Agency have told Kellogg’s not to broadcast the advert again.

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