Miracle Gro’s nonsense organic advert
May 4th, 2008
Spotted today as I was lazing in front of the TV: this nonsense advert from fertiliser makers Miracle Gro. Playing on current fashion surrounding all things organic, a heavily pregnant woman fawns about the benefits of Miracle Gro’s new organic compost. She blathers:
It’s 100% chemical-free
Say what?! That doesn’t even make sense. Please, will someone report this to the ASA before I go apoplectic?
Entry Filed under: General
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6 Comments
1. D. Corbett | May 4th, 2008 at 10:58 pm
Done! Utter horseshit!
I love the fact they try to imply that because a pregnant woman is in the advert, and that the product is labelled “organic” it must be good for pregnant women and families. Based on what? 100% chemical-free!? That’s impossible. “Grows twice as big with lots of veggies” what does that even mean? They show a half-dead plant and a well grown plant and say that the “organic” fertiliser was the difference! Sorry guys, when I grow tomatoes in plain old dirt, they look and taste pretty damn good.
Utter nonsense. How is this tripe even allowed on TV?
2. Brandon | May 4th, 2008 at 11:37 pm
Man thats a load of crap. It reminds me of a brand of health foods called Odwalla that claims to only use ingredients made without the use of biotechnology.
3. Norbury | May 5th, 2008 at 11:55 am
I tried to send them an email from their website, but as I don’t have a ZIP code it won’t let me, even though I said my country was ‘other’ (they only have the choices of USA, Canada, Other).
4. Martin | May 7th, 2008 at 1:54 pm
I blogged on a similar subject to this recently, pointing how people get so worked up about man-made pesticides but forget about the amounts of equally “toxic” natural pesticides they consume. People seem to get really hung up on artificial = bad, but I’ve never seen someone claim that something had “no chemicals” in it before, lol.
(You Say Organic Potato, I Say Poisonous Lump of Neurotoxins if you’re interested.)
5. steph | June 25th, 2008 at 10:39 pm
i did report it to the asa, they claimed it wasn’t misleading, so i’ve submitted a second complaint backed by ‘Sense about Science’ and the ‘Voice of Young Science’…watch this space!
6. Tory | August 21st, 2008 at 12:31 pm
Send complaints to the e-mail address on http://www.lovethegarden.com
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