Comments on: London South Bank University fail at mechanics

By: Maurizio Morabito

Maurizio Morabito — Tue, 15 Jul 2008 00:12:56 +0000

Finally there is an explanation for the swinging bridge, the broken catamaran, and all other British engineering disasters of late. We should be grateful for such low standards…had they been higher, for example the British-trained engineer that tried to blow up Glasgow airport would have succeeded

By: Ian

Ian — Mon, 14 Jul 2008 10:25:11 +0000

It’s a lame, cheap, shoddy bit of graphic design. In fact, it’s pathetic. And it’s just like half the work I see people do on a daily basis – no attention to detail, no care and no thought.

By: philbo

philbo — Mon, 14 Jul 2008 08:59:04 +0000

@HolfordWatch:
“According to the 2007 accounts for the Institute of Optimum Nutrition (pdf), LSBU’s KTP provided ION with the free services of an IT student from LSBU.”
OTT on the TLAs, ISTM.

By: AndyD

AndyD — Sun, 13 Jul 2008 10:32:28 +0000

As a graphic artist, I take offence at any suggestion we’re incapable of thinking :) “Art” or not, I wouldn’t have created it such that two teeth looked like they occupied the same space.

But then, I had strong technical drawing skills in school whereas many graphic artists are artists first and technicians second – or maybe third – or maybe not at all.

I could tell you the story of the graphic arts graduate who created a full-colour, embossed facsimile header sheet, but I won’t.

By: Harold

Harold — Sun, 13 Jul 2008 03:20:38 +0000

I recall reading a few decades ago that a similar composition was used as the logo for an engineering society. It’s probably happened more than once.

By: Spurtz

Spurtz — Sat, 12 Jul 2008 21:26:23 +0000

That’s why graphic designers work with images only. Safer and less expensive for the employers that way.

By: mighty favog

mighty favog — Sat, 12 Jul 2008 20:17:26 +0000

As a graphic designer, I can tell you exactly what they were thinking. It’s just pure composition. An odd number of different sized objects and a compact arrangement are just good basic design. And from a design standpoint, it is effective. But there should have been some consideration of the intent of the ad…that’s also a part of good design.

By: sourman

sourman — Sat, 12 Jul 2008 19:42:29 +0000

I get it now, thanks :)

By: Edward C

Edward C — Sat, 12 Jul 2008 19:30:39 +0000

It looks like the medium gear would not mesh with the larger or
smaller gear.

By: HolfordWatch

HolfordWatch — Sat, 12 Jul 2008 19:14:43 +0000

According to the 2007 accounts for the Institute of Optimum Nutrition (pdf), LSBU's KTP provided ION with the free services of an IT student from LSBU. This feels like it should explain that, somehow.