Interview with Chris Smith, chairman of the ASA

August 18th, 2008

Are you still scratching your head over the Advertising Standards Authority’s decision not to censure Miracle Gro for their “100% chemical-free” claim, and wondering what exactly the motivations of the ASA are?  If so, you might like to read the lengthy interview with Chris Smith, the chairman of the ASA, in today’s Guardian.  It might not solve the riddle of Miracle Gro, but it’s enlightening stuff.
(link)

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