SciencePunk in the Guardian
August 6th, 2008
Some of you may remember the case of Miracle Gro’s “100% chemical free” advert. A lot of people complained to the ASA, and received an ominous reply. James Randerson at the Guardian Science Blog kindly allowed me some space to write an article on it:
Is it really OK to lie in a TV advert?
Dodgy science in TV adverts is nothing new. But, it is still rare to see something so gob-smackingly untrue as Miracle Gro’s insistence in an advert for their new organic compost that the product is “100% chemical-free”. Naturally, this didn’t go down well with anyone in possession of even a primary school understanding of chemistry, and a number of them complained to the Advertising Standards Authority.
Entry Filed under: General
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2 Comments
1. Spurtz | August 7th, 2008 at 10:44 pm
So…I should stop sprinkling this on my morning organic oatmeal?
2. This product contains vac&hellip | August 15th, 2008 at 8:53 pm
[...] Tip o’ the protective hood to Science Punk. [...]
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