Curious pricing from KFC
September 10th, 2008
We’ve seen that Tesco has some pretty strange pricing policies, but they’ve got nothing on KFC. Here’s a fantastic example of what is either incredibly stupid or extremely cunning valuation.
Entry Filed under: General
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6 Comments
1. Phil | September 11th, 2008 at 12:03 am
At the store I work at we sell milk. Our 2L cost more than our 1L and that cost more than our 500mL per mL. It has nothing to do with us, as our price in the store is just cost + 30%. It is our supplier that is weird.
I can not imagine that KFC is dumb … so I wonder if somehow something like this is happening behind the scenes … although I do see how the situation is slightly different. :s
2. Dr* T | September 11th, 2008 at 10:54 pm
TESCO has a strange attitude to maths all round
Back to Skool for TESCO
3. Spurtz | September 11th, 2008 at 11:47 pm
Packaging.
If you were just getting the wings with no packaging, then sure it would be odd.
Three different sizes of packaging, three differing prices.
4. Anton Baker | September 12th, 2008 at 12:47 am
The predictably irrational book/website explains this effect in quite a bit of detail. The example he sites is the the economist magazine’s subscription pricing. Essentially its a marketing trick to make you go for the middle option rather than the bottom one. In the studies he conducts it generates a massive increase in sales.
5. Mars Bars... | September 12th, 2008 at 12:39 pm
…3 for £1, or 4 for £1.50
Try it. You’ll be amazed how many people go for 4. They just assume that buying a larger quantity will see them rewarded with better savings.
I say, go ahead KFC. Why not make money out of the stupidity of others? Same applies to the 419 scammers. Surely we need to let Natural Selection manifest itself in at least some fashion?
Ian.
6. Not Mars Bars | September 12th, 2008 at 2:07 pm
…or £1.50 each, 3 for a fiver
Amazing how many people don’t instantly recognise the increase in cost.
Supermarkets often throw 2 for £3 (items 1.52 each) offers in. Clearly you still save money, but not really enough to consider it some sort of special offer in my mind.
Tricksy marketing I say
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