Carpe Diem’s Kombucha

And so begins the Carpe Diem saga. Most of the letter is self explanatory, but you should know the background. Firstly, I sent this email a long time ago and got no reply. Then I received a newsletter from CD (thanking me for subscribing to it – the cheek!) so I decided to get hardcore and ring up Carpe Diem. This meant discovering that Carpe Diem was founded by none other than Dietrich Mateschitz, who brought us Red Bull. So it comes as no surprise to find that although Carpe Diem is based in Austria, it is distributed through the UK by… …Red Bull! Now, Rachel Warren didn’t answer my email (and Carpe Diem only provide an Austrian no.), so I wonder if calling up the UK Red Bull office and asking for Rachel Warren will get me anywhere…

Continue Reading 3 comments November 6th, 2006