Will It Blend?
I realise that I’m buying into the viral marketing on this one, but there is nothing more awesome or more science punk at the moment than the series of videos put out by Blendtec, entitled “Will It Blend?”
Imagine, for a second, that you are a ten year old boy, and you’ve been left alone in the house with nothing but a blender for amusement. That is the simple premise behind these adverts, where your host Tom Dickson blends all the things you wanted to put in your mum’s blender, and more. Why am I including this on SciencePunk? Because it’s exactly the kind of rudimentary curiosity that fuels science. Scientists even have blenders in their lab, though they call them fancy names like homogenizers.
We’re not talking ice cubes and hazelnuts here: think big, like a credit cards, golf balls, whole can of Coke (can included), a crowbar, an oar, a rake, marbles, or an entire Thanksgiving dinner. Of course, all of them will indeed blend. The videos are divided into “try this at home” and “don’t try this at home”, and naturally, all the cool shit is in the second category. You can even suggest items yourself via the website.
Only question is: why would I want a blender that makes golfball smoothies?
Add comment December 13th, 2006