Teenage girls punk GlaxoSmithKline
March 28th, 2007
From Stuff.co.nz:
Two Kiwi schoolgirls are worldwide celebrities after their school experiment forced an international pharmaceutical and food giant to admit it made false claims about vitamin C levels in Ribena.
Nice one, ladies!
Entry Filed under: Science Punks
|
|
|
|
2 Comments Add your own
1. Ithika | March 28th, 2007 at 9:27 pm
When I saw this article in The Scotsman I immediately thought of you. It was only a matter of time!
It’s quite disgusting that they have gone all this time *pretending* to have healthy and nutritious drinks, when in fact it was all a crock o’ shit.
The thing is, the damage has been done. In six months time people will have forgotten all about this and the “default” impression of Ribena as full of health-giving goodness will kick in. GSK won’t care if they have to remove the vitamin C promotion stuff now - they’ve had 50 years to advertise how good it is.
2. Frank the SciencePunk | March 29th, 2007 at 8:32 am
Indeed, there’s even a term for that, although my psychology is a bit hazy. The principle is that people tend to remember nuggets of information over time, but forget the authority (or lack of). So even outright lies are eventually remembered as truths.
Question is: does this ruling apply transnationally, or does someone here in the UK have to report GSK to the ASA?
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed