ASA raps Clarins over “anti-EMF” spray

August 15th, 2007

Clarins have been sitting on my radar since a reader forwarded me their “anti-EMF” spray - a magical solution that claimed to be able to protect the wearer against the damaging effects of “artificial” electromagnetic waves. To my delight, the ASA has criticised the skincare firm and told them to withdraw their advertising:

The firm sent the ASA research which it said showed how electromagnetic waves from mobile phones affected skin cells.
Some of studies looked at radiation from a mobile phone over a six-hour period and others monitored exposure over 24 hours.
But the watchdog told Clarins the research was “not robust enough” to prove the phones generated electromagnetic waves which damaged or aged the skin.
It was also told not to repeat claims about the waves’ effect on the skin without having “robust scientific evidence” to support it.

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