I’m in PR Week

Not one to let Ben Goldacre have all the fun, your favourite science punk will also be appearing in the latest issue of PR Week, a big industry journal for those creative media types. Ben’s comments last week regarding the utterly bogus Jessica Alba butt-wiggle formula have stimulated some critical self-appraisal on the merits of using junk science to promote a brand. You can read my previous comments on bogus formulae here, here, and here. See me have the last word on the subject in PR Week here.

4 comments September 13th, 2007