I’m in PR Week

September 13th, 2007

PR WeekNot one to let Ben Goldacre have all the fun, your favourite science punk will also be appearing in the latest issue of PR Week, a big industry journal for those creative media types. Ben’s comments last week regarding the utterly bogus Jessica Alba butt-wiggle formula have stimulated some critical self-appraisal on the merits of using junk science to promote a brand. You can read my previous comments on bogus formulae here, here, and here. See me have the last word on the subject in PR Week here.

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4 Comments Add your own

  • 1. coracle  |  September 13th, 2007 at 5:42 pm

    Now, which is the achievement you are most proud of, PR week or Arena?

  • 2. Frank the SciencePunk  |  September 13th, 2007 at 6:02 pm

    To be honest I’m most proud of being regularly featured on the venerable SciencePunk.com!

  • 3. Ian  |  September 13th, 2007 at 7:45 pm

    You’ve come a long way baby! ;)

  • 4. coracle  |  September 14th, 2007 at 8:35 am

    Smooth!

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