Special K not so special

Kellogg’s, that sterling bastion of breakfast and strong opponent of masturbation, has been rapped by the ASA over its claims made in adverts for Special K Sustain. The voiceover stated that the cereal contains “extra protein” when in fact it had less. The confusion came about because Kellogg’s had compared a 30g serving of regular Special K with a 40g serving of Sustain. Right…. So it’s sort of truthful, in a dishonest kind of way. The Advertising Standards Agency have told Kellogg’s not to broadcast the advert again.

Add comment October 17th, 2007