Innocent Smoothies Found Guilty

October 3rd, 2007

The BBC reports:

A smoothie advert which claimed the fruit drink could rid the body of toxins has been criticised by the industry watchdog.
Manufacturers Innocent said the antioxidants in one smoothie were the equivalent of the recommended five daily portions of fruit and vegetables.
However, the Advertising Standards Authority (ASA) decided it didn’t have the evidence to back that claim.
In newspaper adverts, it claimed: “we blended acai with equally incredible pomegranates and blueberries to produce a recipe that contains even more antioxidants than the average five a day.”
However, the ASA ruled that neither the detoxifying, nor the antioxidant claim stood up to close scrutiny.

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