“Quantumceuticals” - a new class of pseudoscience

For some time now we here at the bad science frontline have been seeing adverts for “cosmeceuticals” - a portmanteau that promises all the effectiveness of clinically-trialled medicine, in your make-up. Of course, medical products are strictly controlled and licensed, so cosmetic companies tread a thin line - if their anti-wrinkle creams are too effective, they’ll be classed as medicines and sales restricted. “Cosmeceuticals” sits on that line nicely - more than make-up but less than medicine.

Clearly this was too strict a definition for NaturScience, who’ve branched out into their own trademarked realm of pseudoscience - “quantumceuticals”. These are, according to the press bumf, “the next revolution in health and wellness”. NaturScience’s products seem to focus on being some kinf of buffer solutions:

Alkalark helps reduce acidosis by balancing the body’s ph[sic]. Acidosis may contribute to disease and preventing acidosis by balancing the body’s ph can help you maintain good health.

Err… personally, I think the human body has a well-developed and finely-tuned system for regulating its acidity, and the various different pHs that have to exist in different parts of the body. I wonder, what pH does NaturScience think is optimum for human beings?

That’s nothing compared to what their other products can do, though…

The Weight Loss patch utilized a breakthrough technology that emits nanowave frequencies to support the proper function of the body’s metabolic system.

Say what?! If we were playing pseudoscience-word-bingo here, we’d be beyond full house now. There’s far too much on the NaturSciene site for me to debunk it all, I hope some of you will report back and tell me what you find there.

2 comments December 24th, 2007